Channel conflict often results when a manufacturer opens a new distribution channel, especially if it directly competes with its existing intermediaries.

Name: Channel conflict often results when a manufacturer opens a new distribution channel, especially if it directly competes with its existing intermediaries.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Channel conflict occurs when the manufacturer opens a new distribution channel that competes with its existing intermediaries, leading to tension and competition between them.

Channel Conflict Often Results When a Manufacturer Opens a New