"Place" decisions:
A) may focus on the location of retail stores and wholesale facilities.
B) may focus on the selection and use of intermediaries and collaborators.
C) can be aided by knowing about the product classes.
D) are harder to change than Product, Promotion, or Price decisions.
E) All of these choices are correct.

Question

Quizplus · Accepted Answer

All of the choices listed are correct, as decisions regarding "place" in the marketing mix can encompass a wide range of considerations, including the location of retail stores and wholesale facilities, the selection and use of intermediaries and collaborators, and an understanding of how the product classes may impact distribution strategies. Additionally, "place" decisions are often considered to be more difficult to change than decisions related to product, promotion, or price, as physical locations and partnerships can require significant time and resources to establish and alter.

"Place" Decisions