Business products tend to be sold direct to customers because compared to consumer products:
A) business markets have more transactions.
B) orders are smaller in size.
C) e-commerce systems can efficiently handle orders once relationships are established.
D) customers are usually widely dispersed across geographic areas.
E) business products always use direct distribution.

Question

Quizplus · Accepted Answer

E-commerce systems are efficient for handling orders once a relationship is established, and direct selling can establish that relationship. Business products often have more complicated sales processes that require direct sales efforts, whereas consumer products can often be sold through indirect channels like retail stores. Orders for business products are often larger and less frequent, which is why direct-to-customer relationships are valuable for businesses. Geography can also be a factor, but it is not as important as the other reasons listed.

Business Products Tend to Be Sold Direct to Customers Because