Many firms prefer to distribute directly to the final customer or consumer because they
A) want to control the whole marketing job.
B) believe they can serve target customers at a lower cost.
C) think they can do the work more effectively than intermediaries.
D) can use the Internet to make direct distribution easier.
E) All of these are reasons why firms prefer direct distribution.

Question

Quizplus · Accepted Answer

All of the options listed are valid reasons why firms prefer direct distribution. By distributing directly, firms can have more control over the marketing job, serve target customers at a lower cost, and potentially do the work more effectively than intermediaries. Additionally, with the rise of the Internet, it has become easier for firms to make direct distribution a viable option. Therefore, all of these factors contribute to why firms often prefer direct distribution.

Many Firms Prefer to Distribute Directly to the Final Customer