The main reason that vertical marketing systems are becoming more common is:
A) firms realize that working independently has advantages for channel members.
B) firms increasingly understand that competition among channel members is profitable.
C) it's easy for multiple firms to coordinate a single marketing mix for a common target market.
D) firms recognize that coordination among channel members can increase sales for each channel member.
E) only vertical marketing systems perform activities that adjust the quantities or assortments of products handled at each level in a channel of distribution.

Question

Quizplus · Accepted Answer

The main reason that vertical marketing systems are becoming more common is that firms recognize that coordination among channel members can increase sales for each channel member. By working together to create a single marketing mix for a common target market, each member of the channel can benefit from increased sales and profitability. Vertical marketing systems also help to reduce conflicts among channel members and improve overall efficiency in the distribution process.

The Main Reason That Vertical Marketing Systems Are Becoming More