Intensive distribution:
A) gives a retailer more incentive to promote a product than he would have with exclusive distribution.
B) is not very likely to be used in combination with multichannel distribution.
C) is more likely to be used with relatively high priced products than with low priced products.
D) is often used for convenience products and business supplies.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

Intensive distribution is often used for convenience products and business supplies because they are widely available and easily accessible to consumers. This strategy involves making the product available at as many retail locations as possible, increasing the chances of reaching a large number of customers.

Intensive Distribution