Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand preference and sells for about $300?
A) Concentrated distribution
B) Selective distribution
C) Administered distribution
D) Intensive distribution
E) Exclusive distribution

Question

Quizplus · Accepted Answer

A heterogeneous shopping product that has achieved brand preference and sells at $300 would most likely benefit from selective distribution. This would allow for the product to be available through a limited number of outlets that are chosen based on their ability to cater to the target market's needs and preferences. This approach enables a balance between market coverage and control over brand image and visibility.

Which Degree of Market Exposure Would Probably Be Most Suitable