Intermediaries are needed LEAST when the desired degree of market exposure is:
A) intensive.
B) ideal.
C) selective.
D) exclusive.
E) None of these choices is correct.

Question

Quizplus · Accepted Answer

Intermediaries are needed least when the desired degree of market exposure is exclusive, as this approach involves limiting the distribution to a very select group of retailers or distributors. By doing this, the company can maintain a greater degree of control over product quality and pricing, while also creating a more exclusive image for the brand. Therefore, intermediaries are not necessary in this scenario.

Intermediaries Are Needed LEAST When the Desired Degree of Market