Multichannel distribution:
A) May involve using both direct and indirect channels simultaneously.
B) May offer producers a way to reach customers they would not be able to reach with a single channel.
C) Is becoming more common.
D) May create channel conflict.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

Multichannel distribution may involve using both direct and indirect channels simultaneously, which may offer producers a way to reach customers they would not be able to reach with a single channel. This approach is becoming more common, but it may create channel conflict. Therefore, all of these alternatives are correct.

Multichannel Distribution