Product recalls, returns, and recycling plans require some firms to use:
A) vertical integration.
B) contractual channel systems.
C) exclusive distribution.
D) selective distribution.
E) reverse channels.

Question

Quizplus · Accepted Answer

Reverse channels are designed to take products back from customers in the event of recalls or returns. They are also used for the proper disposal and recycling of products. Therefore, firms that require these services must make use of reverse channels.

Product Recalls, Returns, and Recycling Plans Require Some Firms to Use