Ideas about potential new products should
A) be encouraged from any and all sources, since only a few ideas will develop into successful products.
B) not be eliminated from consideration until they have been tested in the commercialization stage.
C) come primarily from employees of the firm-so that time won't be wasted evaluating product ideas that are inconsistent with the firm's objectives and resources.
D) come from outside the firm, since studies show that really new ideas require a fresh perspective.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

Encouraging potential new product ideas from any and all sources increases the chances of finding successful ones. It is important to have a wide range of options and not limit oneself to just one source.

Ideas About Potential New Products Should