The "Product" area is concerned with what goods and services are produced, but not with decisions about installation, instructions on use, packaging, a brand name, a warranty, or after-sale service.
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Q2: An individual product is a particular product
Q3: A service mark is the same as
Q4: A product line is a set of
Q5: Goods are typically mass-produced in a factory
Q6: A service is not a "Product" because
Q8: It is usually more difficult to provide
Q9: Goods are intangible and services are tangible.
Q10: A product assortment is the set of
Q11: Brand familiarity means how well customers recognize
Q12: The definition of quality focuses on the
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