There is no real reason for a firm to use individual brands rather than a family brand-except to avoid confusion.

Name: There is no real reason for a firm to use individual brands rather than a family brand-except to avoid confusion.
Brand: Quizplus
Rating: 4.9 (29 reviews)

Question

Quizplus · Accepted Answer

There may be other reasons why a firm chooses to use individual brands instead of a family brand, such as targeting different market segments or creating a unique brand identity for each product.

There Is No Real Reason for a Firm to Use