Because packaged products are regularly seen in retail stores, a good package may give a firm more promotion effect than it could possibly afford with advertising.
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Q36: Generic products are popular in the U.S.
Q37: It is usually necessary for a firm
Q38: A licensed brand can be used by
Q39: Brand equity is likely to be lower
Q40: The Lanham Act spells out the exact
Q42: Good packaging can provide a product with
Q43: Consumer products which are bought often, routinely,
Q44: Consumers in the U.S. generate more trash
Q45: The Federal Fair Packaging and Labeling Act
Q46: Customer service guarantees are becoming less common
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