Consumer products which a customer buys on sight as unplanned purchases, may have bought the same way before, and wants "right now" are impulse products.
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Q74: Installations are long-lasting capital items such as
Q75: Installations are not bought very often, but
Q76: Customers usually plan and shop for impulse
Q77: Shopping products that a customer sees as
Q78: Shopping for a specialty product involves comparing
Q80: Specialty products are usually only purchased once-in-a-lifetime,
Q81: Although the total industry demand for business
Q82: Business product classes are based on how
Q83: Business product classes are based on the
Q84: Capital items which are more expensive and
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