According to the text, "product":
A) means a physical good.
B) includes all the elements of a marketing mix.
C) means the need-satisfying offering of a firm.
D) refers to goods but not services.
E) All of these choices are good answers.

Question

Quizplus · Accepted Answer

The text defines "product" as the need-satisfying offering of a firm, which includes both physical goods and services. It is not limited to just one element of the marketing mix, so B is not the best choice. D is incorrect because services are also included in the definition of "product." Therefore, the best choice is C, "means the need-satisfying offering of a firm."

According to the Text, "Product