Beth Sahadi usually buys Sassoon shampoo because she likes its smell. But this morning her local drugstore was out of Sassoon, so she decided to buy another highly advertised brand that was on sale because she really needed to wash her hair that night. For Beth, Sassoon has probably achieved brand:

Question

Quizplus · Accepted Answer

Beth's decision to usually buy Sassoon shampoo because she likes its smell shows that she has a preference for that brand. The fact that she decided to buy another highly advertised brand only because Sassoon was out of stock doesn't necessarily mean that she has a higher level of brand loyalty, such as insistence. It also doesn't imply that she doesn't recognize Sassoon or that she has rejected or forgotten about the brand, so options C, D, and E are not applicable.

Beth Sahadi Usually Buys Sassoon Shampoo Because She Likes Its