A producer that is selling all its products under one brand name is using ______________ brand.
A) a family
B) a generic
C) a licensed
D) a national
E) an individual

Question

Quizplus · Accepted Answer

A family brand is when all products are sold under one brand name, which is the scenario described in the question. A generic brand is a type of brand that does not carry a company or product name and is instead identified by its basic description (e.g. "store brand"). A licensed brand is when a company allows another company to use its brand name and logo in exchange for royalties. A national brand is a brand that is marketed under the same name in multiple countries. An individual brand is a type of brand that is used for just one product.

A Producer That Is Selling All Its Products Under One