Product warranties:
A) Must be specific and in writing.
B) Can have a positive effect on perceptions of product quality.
C) Are governed by the federal Lanham Act.
D) Are the same as service guarantees.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

Product warranties can have a positive effect on perceptions of product quality. While they should be specific and in writing, they are not governed by the federal Lanham Act, and they are not the same as service guarantees.

Product Warranties