Impulse products:
A) are likely to gain or lose sales depending on where they're sold.
B) require a great deal of advertising.
C) are a specific type of specialty product.
D) are usually high in price.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

Impulse products are those items that consumers decide to purchase on the spot, without much advance planning or consideration. They are often found near checkout counters or other high-traffic areas in stores, and their sales can vary depending on the location and timing of their placement. They do not necessarily require a great deal of advertising, and they can range in price from low to high, depending on the product. While they may be considered a type of specialty product, this is not the defining characteristic of an impulse item.

Impulse Products