When final consumers are willing to spend much time and effort comparing quality and style-with brand and price being less important-the product is:
A) an inspection product.
B) a heterogeneous shopping product.
C) a homogeneous shopping product.
D) a specialty product.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

Heterogeneous shopping products require consumers to invest time and effort to compare quality and style, as brand and price are less important. Examples include clothing, furniture, and electronics.

When Final Consumers Are Willing to Spend Much Time and Effort