A consumer is most likely to want and expect help from a salesperson when shopping for
A) a regularly unsought product.
B) an impulse product.
C) a staple.
D) a heterogeneous shopping product.
E) a homogeneous shopping product.

Question

Quizplus · Accepted Answer

A heterogeneous shopping product is one that is complex, expensive and requires more information before making a purchase decision. Therefore, a consumer is most likely to want and expect help from a salesperson when shopping for such products.

A Consumer Is Most Likely to Want and Expect Help