Specialty products are consumer products which:

Question

Quizplus · Accepted Answer

Specialty products are products that consumers are willing to search for and make a special effort to purchase because they have a unique quality, brand or feature that is especially important to them. While they may be relatively expensive or purchased only rarely, this is not always the case. The defining characteristic of specialty products is the consumer's willingness to go out of their way to find and purchase them.

Specialty Products Are Consumer Products Which