If a consumer purchases a new watch, the watch is:
A) a specialty product.
B) a heterogeneous shopping product.
C) a homogeneous shopping product.
D) a convenience product.
E) it is not obvious-the watch could be any of these choices.

Question

Quizplus · Accepted Answer

The type of product a watch is classified as can vary widely depending on factors such as brand, price, consumer perception, and purpose of purchase. It could be a convenience product (if it's a simple, low-cost watch bought on impulse), a shopping product (if the consumer compares various options before purchasing), a specialty product (if it's a high-end, brand-specific watch), or even a heterogeneous or homogeneous shopping product depending on how similar it is to other watches and how much effort the consumer puts into comparing different watches.

If a Consumer Purchases a New Watch, the Watch Is