Consumer product classes
A) are based on how the product will be used.
B) are based primarily on how much effort is actually involved in making a purchase.
C) suggest the type of marketing mix that should be used, but business product classes have little to do with the marketing mix that should be used.
D) are based on how consumers think about and shop for products.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

Consumer product classes are based on how consumers think about and shop for products. This includes the perceived level of involvement in the purchase decision, as well as the frequency of purchase, brand loyalty, and other factors that influence consumer behavior. The different types of consumer products (convenience, shopping, specialty, and unsought) suggest different marketing strategies that should be used to promote them. In contrast, business product classes are based on the intended use of the product and the types of businesses that will purchase them, and they have a different set of marketing considerations.

Consumer Product Classes