The text's business product classes are based on:
A) how buyers think about products and how they will be used.
B) how consumers think about and shop for products.
C) a buyer's price sensitivity.
D) a buyer's willingness to search.
E) None of these alternatives is a good answer.

Question

Quizplus · Accepted Answer

The text's business product classes are based on how buyers think about products and how they will be used. This is evident in the classification of products into categories such as materials and parts, capital items, and supplies and services.

The Text's Business Product Classes Are Based On