It isn't necessary for marketing managers to be involved with marketing research specialists, since research requires statistical skills which managers usually don't have.

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Quizplus · Accepted Answer

Marketing managers may not necessarily have statistical skills, but they need to work closely with marketing research specialists to ensure that research findings are translated into actionable and effective marketing strategies. The collaboration between these two roles is crucial in developing successful marketing campaigns.

It Isn't Necessary for Marketing Managers to Be Involved with Marketing