Use of the scientific method in marketing research forces researchers to use an inflexible process.

Name: Use of the scientific method in marketing research forces researchers to use an inflexible process.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

While the scientific method in marketing research provides a structured approach to ensure accuracy and reliability of results, it does not force researchers to use an inflexible process. The scientific method can be adapted to suit the specific needs and goals of the research project.

Use of the Scientific Method in Marketing Research Forces Researchers