Even though marketing managers might like more information, they must balance the high cost of good research against its probable value to management.

Name: Even though marketing managers might like more information, they must balance the high cost of good research against its probable value to management.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This statement is true. Marketing managers must weigh the benefits of research against the cost of conducting it, and decide whether the insights gained are worth the investment.

Even Though Marketing Managers Might Like More Information, They Must