Marketing manager Ricki Stephens reviewed her marketing information system to learn who was buying her company's products and at what stores they were buying. She found this internal and external data in her company's:

Question

Quizplus · Accepted Answer

The question specifically mentions "internal and external data," which indicates that the information is likely to be stored in a data warehouse, where various types of data are integrated for analysis and decision-making. Big data sets may also contain this information, but the question doesn't mention any specific characteristics of big data that would make it more appropriate than a data warehouse in this situation. The other options, such as market research network, annual report or focus group, are less likely to provide the detailed information about customer behavior that is described in the question.

Marketing Manager Ricki Stephens Reviewed Her Marketing Information System to Learn