Setting up a marketing information system can be valuable to marketing managers because
A) most companies have much useful information, but it often isn't available or accessible when the manager needs it.
B) most market-oriented companies only need a certain type of information once or twice.
C) marketing research data is rarely as accurate as data from a marketing information system.
D) market-oriented managers can always use more data.
E) a company that can't afford marketing research should at least have a marketing information system.

Question

Quizplus · Accepted Answer

Setting up a marketing information system can be valuable to marketing managers because most companies have much useful information, but it often isn't available or accessible when the manager needs it. A marketing information system can provide a centralized source of information that can be easily accessed by marketing managers to make informed decisions.

Setting Up a Marketing Information System Can Be Valuable to Marketing