The purpose of the five-step marketing research process is to:
A) define and solve a problem.
B) design, implement, and control marketing plans and activities.
C) narrow down a broad generic market into useful target markets.
D) identify the main steps in the consumer decision process.
E) help marketers choose between consumer markets or B2B markets.

Question

Quizplus · Accepted Answer

The five-step marketing research process is designed to help marketers define and solve a problem. The process includes defining the problem, developing a research plan, collecting and analyzing data, interpreting the results, and implementing the findings. By going through these steps, marketers can make informed decisions about their marketing strategies and tactics.

The Purpose of the Five-Step Marketing Research Process Is To