A company that sells equipment through independent wholesalers wants to find out why sales are down in one region. An analyst is asked to interview the wholesaler in that region. This seems to be
A) part of a situation analysis.
B) the beginning of a focus group interview.
C) gathering information that will be analyzed by a statistical package.
D) a bad practice, since the problem has not been defined yet.
E) None of these choices is correct.
Correct Answer:
Verified
Q144: A situation analysis
A) usually involves formal talks
Q145: Secondary data
A) may provide some background, but
Q146: Data that has been collected or published
Q147: Which of the following statements about a
Q148: Which of the following statements concerning secondary
Q150: Data that has already been collected or
Q151: A situation analysis is highly beneficial to
Q152: Marketing research:
A) usually requires complex statistical techniques,
Q153: _ is an informal study of what
Q154: Which of the following statements about doing
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