Which of the following statements about doing a situation analysis is correct?
A) There is very little government data on business and commercial markets.
B) Doing a good situation analysis is usually much less expensive than collecting primary data.
C) There is little value to having a marketing researcher involved because a good marketing manager is able to do what is required.
D) Doing a good situation analysis usually takes much longer than gathering primary data.
E) None of these statements about doing a situation analysis is true.

Question

Quizplus · Accepted Answer

Doing a situation analysis involves analyzing existing secondary data sources such as government reports, industry publications, and competitor data. This is often less expensive than conducting primary research, such as surveys or focus groups.

Which of the Following Statements About Doing a Situation Analysis