The big advantage of qualitative research in marketing is:
A) ease of interpretation.
B) it provides a good basis for statistical analysis.
C) the in-depth responses it provides.
D) the analysis can be handled on a personal computer.
E) None of these is a good answer.

Question

Quizplus · Accepted Answer

Qualitative research in marketing provides in-depth responses, allowing researchers to gain a deeper understanding of consumer attitudes, beliefs, and behaviors. This information can be valuable in developing marketing strategies that are more effective in addressing the needs and wants of consumers. Ease of interpretation and personal computer analysis may be advantages of some forms of research, but they are not specific advantages of qualitative research. Statistical analysis, on the other hand, is not typically used in qualitative research as it focuses on understanding the subjective experiences of individuals, rather than generalizing findings to larger populations.

The Big Advantage of Qualitative Research in Marketing Is