A consumer products manufacturer wants consumer reaction to its existing products. Interaction is considered important to stimulate thinking. The firm should use:
A) the observation method.
B) focus group interviews.
C) the GSR (galvanic skin response) method.
D) quantitative interviews.
E) telephone interviews.

Question

Quizplus · Accepted Answer

Focus group interviews allow for interaction among participants, which can stimulate thinking and generate in-depth information about consumer reactions to products.

A Consumer Products Manufacturer Wants Consumer Reaction to Its Existing