Quantitative research:
A) Involves structured responses that can be summarized.
B) Is not a good method for measuring consumer attitudes and opinions.
C) Mainly uses small samples of respondents.
D) Is only possible by using a mail survey.
E) Relies on open-ended responses to survey questions instead of multiple-choice responses.

Question

Quizplus · Accepted Answer

Quantitative research involves collecting and analyzing numerical data that can be summarized and quantified, which is often done through structured responses such as multiple-choice questions or numerical ratings. It is a good method for measuring consumer attitudes and opinions as well as other variables, and typically uses larger samples of respondents to ensure statistical validity. While mail surveys can be one method of collecting quantitative data, there are many other methods such as online surveys, telephone surveys, and in-person surveys. Open-ended responses are more commonly used in qualitative research.

Quantitative Research