Regarding international marketing research:
A) If a firm is well established internationally, there is nothing to be gained from working with local market research firms in the countries of interest.
B) It is impossible to coordinate similar marketing research efforts under way in several countries due to language and cultural differences.
C) Accurate data (both primary and secondary data) may be hard to find in international markets.
D) It is impossible to standardize the elements of an international marketing information system.
E) None of these alternatives is true.

Question

Quizplus · Accepted Answer

Accurate data in international markets can be hard to find due to cultural differences, language barriers, and differences in data collection methods. Therefore, it is important to work with local market research firms in order to gather reliable and relevant data. Choice A is incorrect because there are benefits to working with local firms, even if a company is well established internationally. Choice B is incorrect because it is possible to coordinate marketing research efforts across countries, although it may require additional effort and resources. Choice D is incorrect because elements of an international marketing information system can be standardized, although some customization may be necessary for specific markets.

Regarding International Marketing Research