Organizational buyers are often referred to as the B2B market.

Question

Quizplus · Accepted Answer

This is true. Organizational buyers refer to businesses or institutions that buy products or services for their own use, as opposed to individual consumers (B2C market). The B2B market involves the buying and selling of goods and services between two or more businesses, while the B2C market involves the buying and selling of goods and services between businesses and individual consumers.

Organizational Buyers Are Often Referred to as the B2B Market