Which of the following statements accurately compares marketing to final consumers with marketing to organizational customers?

Question

Quizplus · Accepted Answer

This statement accurately compares marketing to final consumers with marketing to organizational customers by highlighting key differences in purchasing decisions. Organizational buyers are usually more focused on economic factors such as price and quality, while consumers may be more emotional in their decision making. Option A and B are incorrect as they do not provide a comparison between the two types of marketing. Option D is also incorrect as many firms serve both organizational buyers and final consumers. Option E is incorrect as purchasing specifications are commonly used in B2B marketing, not by consumers.

Which of the Following Statements Accurately Compares Marketing to Final