A modified rebuy is MOST likely to occur for:

Question

Quizplus · Accepted Answer

A modified rebuy occurs when a company decides to purchase a product they have purchased before, but with some modifications or changes to the specifications. A desk is a more significant purchase, and a company may need to modify the specifications to fit their changing needs, making it more likely to be a modified rebuy. File folders, brooms, paper clips, and copier paper are more routine purchases that do not typically require modification or significant changes, making them more likely to be a straight rebuy.

A Modified Rebuy Is MOST Likely to Occur For