A close buyer-seller relationship in a business market:

Question

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All of the given options may be part of a close buyer-seller relationship. Relationship-specific adaptations may be required by either party to ensure the continuation of the relationship. Accepting a lower price may become necessary to maintain the relationship. A close relationship may increase the buyer's "switching costs," making it less likely for them to switch to another seller. Additionally, while a contract can be a part of a close relationship, it may not necessarily spell out each party's responsibilities.

A Close Buyer-Seller Relationship in a Business Market