Which of the following tips would help marketers find new B2B clients that are similar to clients they already serve?

Question

Quizplus · Accepted Answer

Identifying current customers' NAICS codes and then looking at NAICS-coded lists for related firms is the best option as it allows the marketer to target companies that are similar in nature to their existing clientele. This increases the chances of success in marketing efforts as these companies are more likely to have a need for the same products/services that the current clients have. Other options such as conducting a vendor analysis or researching ISO 9000 certified companies may also help in finding new clients but may not necessarily be similar to the existing ones. Looking up firms that use automated systems for straight rebuying may also be useful, but it may not necessarily lead to finding similar clients. Asking a current customer to help identify new leads is also an option but it may not yield the best results as they may not be able to provide leads that are similar to their own business.

Which of the Following Tips Would Help Marketers Find New