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After Identifying Its Key Customers in Terms of Profitability, a Firm

Question 249

Multiple Choice

After identifying its key customers in terms of profitability, a firm can look to see what similar characteristics those current customers have. Then, it can try to find prospective new customers who characteristics similar to its current customers. What type of research analysis is most likely to prove fruitful in identifying these new prospects?


A) ISO 9000
B) Resident buyer codes
C) NAICS codes
D) Intermediary codes
E) JIT codes

Correct Answer:

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