The "economic buyer" view of consumers says that individuals will only buy the cheapest goods and services available-regardless of quality.

Question

Quizplus · Accepted Answer

The "economic buyer" view of consumers is a limited perspective that assumes individuals always make rational decisions based solely on price. In reality, consumers may consider a variety of factors including quality, convenience, brand reputation, and personal values when making purchasing decisions.

The "Economic Buyer" View of Consumers Says That Individuals Will