Motivation theory suggests that only one need can be satisfied at a time.
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Q21: Food, liquid, sex, and rest are examples
Q22: Many needs are culturally (or socially) learned.
Q23: Examples of personal needs include self-esteem, accomplishment,
Q24: According to the Hierarchy of Needs, consumers
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Q27: According to learning theory, a cue is
Q28: The "hierarchy of needs" model suggests that
Q29: Consumers do not usually see or hear
Q30: In selective exposure we screen out or
Q31: An attitude is a person's point of
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