It is easier for a marketer to work with existing attitudes than to try to change them.

Question

Quizplus · Accepted Answer

It is generally easier and more effective for a marketer to work with existing attitudes and beliefs of their target audience rather than attempting to change them. This is because changing attitudes can be difficult, time-consuming, and expensive, and there is no guarantee of success. Working with existing attitudes allows marketers to build on what people already believe and create messaging and campaigns that resonate with their audience.

It Is Easier for a Marketer to Work with Existing