Reference group influence is likely to be greater for products which will not be seen by other individuals.

Name: Reference group influence is likely to be greater for products which will not be seen by other individuals.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Reference group influence is likely to be greater for products that will be seen by other individuals. People are more likely to consider their reference group's opinions and behaviors when they believe that their choices will be evaluated by others.

Reference Group Influence Is Likely to Be Greater for Products