The appeal that has the most relevance to an economic buyer is:
A) "I'm lovin' it" (McDonald's).
B) "Expect great things" (Kohl's).
C) "Live for now" (Pepsi).
D) "Who doesn't want 50% more cash?" (Capital One Rewards Card).
E) "Relentlessly protecting your identity" (LifeLock).

Question

Quizplus · Accepted Answer

The appeal that is most relevant to an economic buyer is "Who doesn't want 50% more cash?" (Capital One Rewards Card) because it directly addresses the buyer's desire to save money and get more value for their purchases. It appeals to the buyer's financial incentives and practical considerations, which are particularly important to economic buyers.

The Appeal That Has the Most Relevance to an Economic