The "economic-buyer" model:
A) is seen as too simplistic by most marketing managers.
B) assumes that consumers are affected by psychological variables and social influences.
C) suggests that men and women behave differently as buyers.
D) assumes that buyers don't have enough information to make logical choices-and as a result buy products that are not a good value.
E) None of these is true of the economic-buyer model.

Question

Quizplus · Accepted Answer

The economic-buyer model is often criticized by marketing managers for being too simplistic because it assumes that consumers make purchasing decisions solely based on economic factors, ignoring psychological and social influences.

The "Economic-Buyer" Model